Workshop 101: Google Analytics
How do people find your website? What do they do when they get there? How can you improve your site’s experience and better market it? Google Analytics can help answer these questions and much more.
This class provides an overview into Google Analytics. Learn best practices for collecting data. Understand what Google’s metrics mean… and which you should pay attention to. Then, get a deep-dive into the platform’s top reports with specific examples on how to evaluate your digital marketing performance.