Workshop 101: Google Analytics
How do people find your website? What do they do when they get there? How can you improve your site’s experience and better market it? Google Analytics can help answer these questions and much more.
This class provides an overview of Google Analytics. Learn best practices for collecting data. Understand what Google’s metrics mean… and which you should pay attention to. Then, get a deep-dive into the platform’s top reports with specific examples on how to evaluate your digital marketing performance.
Emily Patterson runs Bee Measure, an agency that helps small businesses and nonprofits master the technical, data-driven side of marketing. Drawing on her experience at Public Broadcasting Service and Better Business Bureau, Emily helps clients create SEO-friendly content, identify and target their top audiences and measure their marketing performance.
Emily is a PMI-certified Project Management Professional. She graduated from Ohio University with a Bachelor’s in journalism and the University of Virginia with a graduate certificate in digital marketing. Emily lives in Charlottesville, Va. with her husband where she enjoying camping, skiing and sampling the area’s many breweries.