Charlottesville, VA – December 10, 2015 -– LendPro announced today that it has signed several notable retailers on to its Open-to-Buy consumer financing technology platform. LendPro has been significantly growing its presence in the home furnishings industry and is proud to announce the recent addition of some of the top names in the home furnishings retail marketplace: Grand Home Furnishings; Crest Furniture (Value City Furniture and Ashley Furniture HomeStores); Royal Furniture, and Beck’s Furniture. Open-to-Buy, with its innovative lender financing “waterfall” technology, has proven to help retailers increase sales with an increase in approved applicants.

“LendPro has been a great partner. We are up 26% in secondary lender financing as a result of LendPro’s Open-to-Buy platform,” said Mitchell Keller of Crest Furniture, which operates 16 Value City and Ashley Furniture HomeStores in New Jersey.

LendPro has several retail consumer finance options through its lender partnerships that cover prime, near-prime, and sub-prime consumer credit profiles and are very competitively priced. Open-to-Buy can be used on any device, including tablets and a consumer’s own smartphone.

These new retail customers add to some very successful relationships LendPro has operational with other leading home furnishings retailers, including Bernie & Phyls Furniture, Weekends Only, Homemakers (a Berkshire Hathaway company), Home Furniture, Star Furniture, Gill Brothers Furniture, and Taft Furniture, to name a few.

“LendPro has made a positive impact on the financing process at our store. The Open-to-Buy waterfall feature creates a streamlined, seamless transaction for both sales associates and customers. Because of this, we are now able to cater to a larger demographic and increase our bottom line,” stated Sarah Pelton of Bernie & Phyls Furniture.

“LendPro is very excited about our new retail partnerships and we will continue to work hard and further innovate our platform to produce even more positive results for our retail partners,” said David Weyher, LendPro’s president.

About LendPro

LendPro has partnered with many industry-leading retail consumer finance lenders covering all consumer credit tiers to bring the big-ticket retail marketplace a fast, easy, and very effective way to approve consumers for instore financing of goods and services. LendPro’s cloud-based, consumer self-service technology has processed with its lender partners over one million consumer finance applications nationwide, generating well over one billion dollars in approvals for retail consumers across the retail spectrum, including home furnishings, jewelry, bedding, appliance/electronics, and pets. For more information, please visit

LendPro LLC
2421 Ivy Road, Suite 330
Charlottesville, VA 22903
(434) 202-0137
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