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A new initiative is promoting candy, furniture and software under a single brand: Made in Charlottesville.

The program, sponsored by the city’s Office of Economic Development, aims to increase the visibility of businesses that design or manufacture products within the city limits.

“There are many businesses in Charlottesville that are really well known nationally — even internationally — that no one knows about here,” said Jason Ness, business development manager for the city.

Ness cited as examples Blanc Creatives, whose hand-forged cookware won the top prize in Garden & Gun magazine’s Made in the South Awards for 2015; and Rockbridge Guitar, which makes instruments for some of the world’s premier rock and folk musicians.

Although these two businesses have a limited customer base in Charlottesville, Ness said they benefit the community by creating jobs and inspiring civic pride “... in knowing that these things were manufactured or made here.”

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