• Integrating a Social Mission with Your Business Model

    Addressing our most pressing issues is often associated with the work of nonprofits. Yet the philanthropic sector is so small, even the most effective programs in the world wouldn’t solve our global challenges across sectors such as food, water, health, and education. More and more, we’re seeing how business can serve as a tool for achieving social and environmental objectives. A common myth in the business world is that integrating a social or environmental mission is a burden on the bottom line. On the contrary, aligning mission and model presents significant market opportunities for both new businesses and established enterprises alike.

    Read More
  • Moonlighting Update: New Opportunities For Both Investors and Founders

    On August 23, 2018, Moonlighting LLC became the first Charlottesville based company (to my knowledge) to offer investments via Title III crowdfunding, on the crowdfunding portal Republic.  

    Intrigued by the offering, I met with CEO Jeff Tennery & COO Roy Slater for lunch.  Both Jeff & Roy updated me as to the status of prior and current financing offerings.  In case you were not aware, much has changed with Moonlighting since the Daily Progress’ June 17, 2018 article related to the company’s initial coin offering announcement of “Moonbit”.  

    Read More
  • A Startup Kind of Town

    From the Daily Progress Business Hall of Fame, Tracey Greene is featured in an article describing the past, present, and future of startups in Charlottesville.

    Among the many great parts of this article: "In 2017, securities filings showed area companies pulled in more than $39 million in venture funding in the first half of the year, according to Daily Progress news partner Charlottesville Tomorrow. And in the first quarter of this year, Virginia had the 12th-most venture capital activity in the nation, according to NVCA."

    Read more

    .

    Read More
  • Congratulations to the 2018 CBIC Award Winners

    CBIC would like to extend a very special thank you to everyone who attended the 20th Annual CBIC Awards. We want to thank Matthew Shields, for his inspirational keynote, and Jake Zarnegar for his entertaining facilitation. And not to be outdone, a very special 
    CONGRATULATIONS
    TO THE 2018 CBIC AWARD WINNERS

    CBIC Business of the Year:
    MIKRO SYSTEMS

    CBIC Educator of the Year:
    CHRIS STANEK

    CBIC Entrepreneur of the Year:
    CHARLIE ROGERS

    CBIC Innovator of the Year:
    OESH SHOES

    CBIC Startup of the Year:
    METIS MACHINE

    CBIC Student Entrepreneur of the Year: 
    ASHWINRAJ KARTHIKEYAN

    CBIC Top Job Creator:
    APEX CLEAN ENERGY

    CBIC Volunteer of the Year:
    HEIDI TOMBS

    CBIC Tech Tour Student Scholarships:
    SOPHIE CONDRON
    CHLOE HELLERMAN


    CBIC Social Good of the Year:
    TECH DYNAMISM


    Learn more about The CBIC Awards Gala

    Read More
  • U.Va. Tapped To Lead $27.5 Million Effort to Reinvent Computing

    The University of Virginia School of Engineering and Applied Science has been selected to establish a $27.5 million national center to remove a bottleneck built into computer systems 70 years ago that is increasingly hindering technological advances today.

    Read more

  • A New Year's Message

    Charlottesville's Tech and Entrepreneurial Scene Over The Past 20 Years...

    CBIC just celebrated its 20th year. Let's take a look at what's been happening in the Charlottesville entrepreneurial scene since then. To start, numerous startup companies have launched, many have successfully raised critical seed and follow-on funding, some have been acquired, and most are on their way to great success. 

    In 2016, the National Venture Capital Association ranked Charlottesville #1 in Venture Capital Funding Growth. It reported that between 2010 and 2015, venture funding in Charlottesville jumped from $250,000 to $27.7 million invested in local companies.

    In newer news, critical early-stage funding also increased for local startups. The Charlottesville Angel Network, established in 2015, now has a portfolio of 28 companies with 60% being local. Through CAN alone, 8 new deals closed representing $1.4MM in 2017, and, CAN has invested nearly $4.3MM total. 

    Established companies have also flourished providing jobs, recruiting talent to our region, and spreading economic diversity. But it's not just about the companies already here. Our region has grown in its attractiveness too. It boasts better startup and high-tech business infrastructure, including high-speed Internet options previously not available, more affordable wet lab space, and accessible collaborative and co-working spaces. 

    Our University and non-profits offer stellar entrepreneurial and other training and professional development, which facilitates better access to angel investment capital, tech talent, trained interns, and mentors. 

    Read about how Charlottesville is emerging as a mini-tech powerhouse here, and check out why entrepreneurs continue to choose Charlottesville as their home here

    Further, the community has rallied around consistent, recurring meet-ups and networking opportunities such as CBIC Tech on Taps, our co-hosted Charlottesville Entrepreneurs and Espresso events, Cville Women in Tech gatherings, and so much more. Want to learn about our region's myriad resources? Click here.

    Our community has pulled together to improve our collective ecosystem. Our best and brightest consistently speak out regarding crucial issues, including our faults. We use various CBIC Tech Night Takeover events sponsored by S&P Global and collaborative Tom Tom Festival happenings as platforms for voicing our concerns, disseminating crucial information to elected officials, and sharing ideas.

    It's working. How? You. That's how. And people like you:  

    • CBIC members breathe life into the innovations that fuel tomorrow.
    • Sponsors contribute to events that make this town one of the best in the country. 
    • Collaborators, partners, and volunteers perform crucial tasks and carry the water. 
    • Leaders sculpt our landscape and cultivate our next generation of innovators.

    For this, we applaud and thank you.

    As we ring in this new year, CBIC is alight with the excitement of things to come. Take a look around at your colleagues, mentors, and friends, and recognize how important our actions are in shaping the world around us. Realize that it is our sense of community, rather than any one particular focus, that makes us who we are. Let's stand together and celebrate the inclusivity, diversity, and strength that make Charlottesville so great.

    Thank you, all, for your contributions and may this be our best year yet!

    Tracey

    Tracey Greene, CBIC Executive Director

    Read More
  • AgroSpheres announces close of oversubscribed $750,000 seed round

    CHARLOTTESVILLE, Virginia – AgroSpheres announces the successful close of an oversubscribed seed round of $750,000 from local and international angel investors. AgroSpheres is a biotechnology company developing novel nanotechnologies aiming to set a new standard for bio-based delivery of active ingredients. The funding will be used to broaden utility of the platform, build a strong intellectual property portfolio, and outfit the company’s facilities.
     
    AgroSpheres has made significant breakthroughs in the effective and precise delivery of high-value biomolecules and chemicals to a wide range of intended targets. Using next-generation bioengineering and industrial fermentation allow AgroSpheres to out scale competitors at a lower cost.
     
    The platform’s focal point is a nanoscale bioparticle created from environmentally friendly microbes that can be functionalized by immobilizing and/or encapsulating active ingredients. Although the applicability of the platform is extremely versatile, the company is focused on developing their technology to innovate the fields of agriculture and industrial enzymes.
     
     “We are excited to be developing our technology for precision agriculture applications - we want to help farmers maximize their yields while minimizing their exposure to dangerous chemicals and the off-target exposure of agrochemicals to the environment,” said Payam Pourtaheri, Co-Founder.
     
    Ameer Shakeel, Co-Founder, said, “It is opportune timing for us to be making a cost-effective delivery vehicle for enzymes. We see growing value in using industrial enzymes as environmentally friendly, efficient alternatives to synthetic chemicals in various manufacturing industries.”
     
    Prior to this round of funding, the company was funded by $174,000 from grants and awards from competitions, most notably Thought for Food, The Collegiate Inventor’s Competition, VentureWell, and the Virginia Wine Board.  The company continues to receive strong support from the Charlottesville community and the University of Virginia, including the iLab incubator program.
     
    “The founders of AgroSpheres have created a groundbreaking nano-delivery technology by working across disciplines and leveraging multiple departments at the University of Virginia. The AgroSpheres Interdisciplinary Model has set a new standard for translational research and development,” said Dr. Mark Kester, Co-Founder.

    Read More
  • Kim Wilkens RE: Technology's Bro Culture

    Kim Wilkens (aka TechKim) is passionate about transforming technology users into technology creators, collaborators & activists and proud to do this work with many collaborators and partners including Mozilla Network50, CS Educator @ St. Anne’s-Belfield School, Tech-Girls founder, Charlottesville Women in Tech outreach and CBIC Tech Tour chair. 

    Check out her podcast on technology's bro culture here!

    Read More
  • 1 Integrating a Social Mission with Your Business Model
  • 2 Moonlighting Update: New Opportunities For Both Investors and Founders
  • 3 A Startup Kind of Town
  • 4 Congratulations to the 2018 CBIC Award Winners
  • 5 U.Va. Tapped To Lead $27.5 Million Effort to Reinvent Computing
  • 6 A New Year's Message
  • 7 AgroSpheres announces close of oversubscribed $750,000 seed round
  • 8 Kim Wilkens RE: Technology's Bro Culture
  • Tech on Tap Banner November 2018

    Tech on Tap
    Tuesday, November 13, 2018, 5:00 PM – 7:00 PM
    Venue: Kardinal Hall

    Read more

News

Annual Partners

  • Woods Rogers
  • Center for Innovative Technology
  • Batten Institute
  •  City of Charlottesville
  • CoshXLabs
  • Ting
  •  Blue Ridge Bank
  • S&P Global

Gala Video

Recurring Events

  • CBIC Awards

    CBIC Awards

    The Charlottesville area is recognized for its exceptional high-tech community and entrepreneurial spirit. CBIC is proud to spotlight leadership in these areas annually through the highly anticipated CBIC Awards.
    Read More
  • Tech Tour

    Tech Tour

    CBIC's annual Tech Tour is all about igniting local students' interest in technology-related careers and showing the variety of opportunities available in our community to pursue their passions.
    Read More
  • TechOnTap

    TechOnTap

    This monthly event provides an opportunity for tech-minded people to network in a happy hour setting.
    Read More

CBIC Newsletter Signup

Blog Posts

  • All
  • Infrastructure
  • Investment
  • Leadership
  • Marketing
  • Startups
  • Addressing our most pressing issues is often associated with the work of nonprofits. Yet the philanthropic sector is so small, even the most effective programs in the world wouldn’t solve our global challenges across sectors such as food, water, health,
    Read More
  • On August 23, 2018, Moonlighting LLC became the first Charlottesville based company (to my knowledge) to offer investments via Title III crowdfunding, on the crowdfunding portal Republic.   Intrigued by the offering, I met with CEO Jeff Tennery & COO
    Read More
    • Investment
    • Startups
  • A New Year's Message

    By Tracey Greene
    Charlottesville's Tech and Entrepreneurial Scene Over The Past 20 Years... CBIC just celebrated its 20th year. Let's take a look at what's been happening in the Charlottesville entrepreneurial scene since then. To start, numerous startup companies have launched, many have
    Read More
load more hold SHIFT key to load all load all

Recently I was part of a Central Virginia American Marketing Association’s “Using Video Online for Web and Social Media Outreach” panel. I was asked to speak about the length for a web video, and how run time is determined. My usual response to the question of run time is, “As short as possible… as long as it’s long enough.” 

Determining Run Time 

It’s not an apples-to-apples comparison to marketing or informational videos, but when you look at run times of the (as of this writing) most-watched videos on YouTube, the lengths range from sixteen seconds to almost eight minutes. If there are any “rules of thumb” on length for video online, it’s “shorter is better.” And part of what impacts “shorter is better” is “it depends.” Making an engaging, concise video that “feels right” is almost always the goal. And “feels right” can sound abstract. 

Think about when you see a video with a run time of two or more minutes. You stop watching videos that don’t engage you, or seem like it’s too much of a commitment to get to the part you want to see. Does it “feel” like watching that video will take “longer” and more concentration to watch than a twenty second video? Or is the topic or person someone you want to learn more about, so run time isn’t a concern? 

As a general statement, marketing videos tend to be under five minutes, often in the 1-3 minute range. While producing a marketing or informational video, internally or with a production company, run time is part of your pre-production discussion. The factors that help determine run time include goals, where you’ll be using the video, and the style and tone of the video. 

The kind of video also impacts the run time. A “how to” video by nature may run longer than a web teaser for a Super Bowl commercial. Viewers on your site may want to learn as much as they can about your company ahead of calling or emailing you; two minutes may cover the major points you’d like to communicate “at a glance” so that an engaged viewer can then learn more with the additional supporting information on your site. Or, like a

.”

Sometimes the medium where you’re putting the video helps determine length, for instance Instagram would have to be :15 or less. You may want to use a section of a longer video as a tease on Instagram, Vine, Twitter, or Facebook. Viewers see longer run times as “more commitment.” A shorter video may engage them enough for your goals overall, or may lead the viewer to watch the full video.

Depending on the player or service hosting your video, you have tools to track plays and, in some cases, completed plays. Knowing when viewers stopped watching is a metric to review when planning future videos.  Having player data can help determine length in your next production.  How your viewers watch your video is another consideration during planning. Knowing if your audience is watching your video from a mobile device versus laptop or desktop browsing is also a consideration to keep in mind when planning your next video. 

ABOUT THE AUTHOR
Joey Groah
Author: Joey GroahWebsite: http://godigico.com
Joey Groah is a writer, director, and producer with DIGICO Shoot | Post | Design, a creative production firm. LinkedIn

@CBICouncil

Cville Tech Calendar