Dear Friends,

How has your life changed over the last year? How about your family, your business, your community? This month, we’re marking one year of life amidst the COVID-19 pandemic. The past twelve months have been filled with ups and downs, uncertainties and victories. We are so blessed that with all of your support, we are a stronger company to serve the businesses and organizations we are humbled to call clients. We know that our relationships are a big reason for our success over the last year, and we know we’re not alone in that sentiment.


As 2020 came to a close, we surveyed and talked with business and nonprofit leaders to find out what their keys to success were in 2020 and what they thought they would be moving into in 2021. This month’s blog post focuses on those survey results, along with some solid direction for continued success in the year ahead. Check it out and let us know what your secrets to success have been!  

Also, mark your calendars for Friday, April 23, from 9-11 AM, when I will be presenting, “Budgeting for Uncertainty,” at the Center for Nonprofit Excellence training. Please join me or share with others who may be interested. Register here: https://www.thecne.org/learn/trainings/budgeting-for-uncertainty-part-1-budget-building/

Thank you,
David Deaton and the Deaton Group Team

About the Author
Author: David DeatonWebsite: https://www.deatongroupllc.com
David Deaton, founder of Deaton Group, LLC, has over two decades of experience transforming organizations through strategic planning, market research, and effective execution. As the former Director of Strategy and Market Research for the CFA Institute Asia Pacific region, David has extensive experience in both qualitative and quantitative market analysis. He then went on to become Global Strategic Planning Director where he developed organizational strategy and departmental alignment, guided new teams and projects through effective launches, helped teams plan for implementation, and provided group facilitation for departmental strategic planning.