When a company decides to seek a strategic development or commercial partner for an asset, the first inclination is often to identify the likely buyers and begin conversations about a potential deal. However, entering a deal process without first having a full understanding of the product’s advantages, disadvantages, and commercial potential reduces the odds of a successful deal outcome. Conducting a complete commercial assessment for an asset before beginning deal discussions allows a greater chance of getting a deal done at the best possible value. This is especially true for assets at later stages of development where the target product profile is well understood and the commercial assessment can have the greatest impact.